Naviga Blog

January 23, 2020

How to Fuel Ad Sales with Your Tech Stack

As media consumption habits have shifted toward digital, so to have advertising dollars. Those advertising dollars, the life blood of any media house, have landed with some of the biggest digital platforms in the world – the Googles, Facebooks and Amazons. They have massive reach, so brands and businesses have flocked to just try to break through. So, where is the opportunity for traditional publishers? Well, their audience is still incredibly hungry for content. Audiences may not be subscriber

January 23, 2020

5 Ways to Future-Proof Your Content (and Your Business)

Media consumption is continuing to evolve. What used to be reading a printed paper from front-to-back is now skimming articles, maybe multiple at a time, on a smartphone. Content is everywhere and produced by countless sources. These consumption trends have hit the traditional publishing industry hard, but all is not lost! As the producers of much of the real content that powers the worldwide web, the publishing industry is primed to take advantage of this market. Content is key to success, but

December 16, 2019

Announcing Naviga’s User Conference: Navigate 2020

Naviga announces its flagship user conference event: Navigate 2020, which will be held April 21-24, 2020 at The Venetian Resort in Las Vegas, NV.

July 1, 2019

Why have a digital copy of your print publication

About half of readers still prefer to read print, but the number of digital readers is growing. It’s important, therefore, to have a digital presence. However, not all newspapers are ready to run a full news website, while some readers simply want their favorite newspapers or magazines in a more portable electronic format. That’s where epaper comes in. Epaper is an electronic replica of a full issue of a newspaper or magazine that offers the familiar look of print with the functionality of digi

June 10, 2019

Five Fundamentals for a Subscription-based Business

A media company wins a Google Digital Journalism Innovation Award for its membership-based model built to help drive editorial content. Other news media are moving toward digital subscription models to combat falling ad revenue. Still others are experimenting with new ways to leverage audience data to guide content in ways that will keep readers engaged and attract new ones. Digital subscriptions are taking an increasingly important role in the media – newspapers, magazines, newsletters and bro

May 28, 2019

The Case for Publisher Direct Native Advertising

By Peter Marsh, VP Marketing Advertisers are putting a greater portion of their budgets into native advertising, and with good reason. Recent studies show that native ads are widely accepted by readers, and they are more trusted than their traditional counterparts. According to a Reuter’s report, 75 percent of customers say they will engage in content that is relevant and piques their interest whether it is branded or not. Native ads are also proven to result in higher click-through rates, lead

May 20, 2019

9 cyber security tips to protect your computer at work (and at home)

Hackers and cyberattacks are getting smarter and more numerous. The cost of a breach keeps rising. And finding a way to minimize risk is ever evolving. Read on to learn a few tips on how you can protect yourself.