2023-10-30 Donna Beasley

Embracing Change: Naviga at DMA 2023

Digital Media Asia (DMA) is a cornerstone event in the Asia-Pacific news media industry, focusing on digital trends, revenue, and technology.

Celebrating its 15th year in 2023, the conference gathered hundreds of industry leaders to share insights and best practices. This year, Naviga was honored to present on the topic of “Technology Change Management.” In this blog post, we’ll recap our key takeaways from the event and share some of the wisdom imparted by our customer, Stuff Limited. 


A Night to Remember: Pre-DMA Networking Event 

Setting the stage for our participation at DMA, Naviga hosted a networking event at our Singapore office the night before the conference. The event was a resounding success, with a mix of customers and industry experts from Google News Initiative, Singapore Press Holdings, TIME Singapore, and Dow Jones in attendance. The evening was a precursor to the innovative discussions that would unfold at DMA. The gathering provided an excellent opportunity for thought leaders to connect and discuss the future of digital media. 


The DMA Landscape: A Confluence of Innovation and Engagement 

The event was held at the Orchard Hotel, which served as more than just a venue; it was a catalyst for meaningful interactions and groundbreaking ideas. Naviga’s increased level of activity reflects our growing influence and investment in the Asia-Pacific digital media ecosystem. This surge in engagement, both with familiar faces and new connections, underscores Naviga’s evolving role as a key player in the region. 


The Naviga Perspective: Unpacking Our DMA Presentation 

Leading Change in Technology  

Our DMA presentation went beyond mere talking points; it was a comprehensive guide on how to navigate the complexities of technological change. With real world examples that spanned from Europe to North America and a spotlight on Laura Maxwell of Stuff Limited, we offered a multi-faceted view of the challenges and opportunities inherent in technology shifts. 


The Advent of Generative-AI 

Naviga is not just observing the future; we are actively building it. Our exploration into generative-AI aims to redefine content creation, liberating journalists from mundane tasks and enabling them to focus on impactful storytelling.  


A Roadmap for Success 

We concluded with a set of actionable best practices for technology adoption, serving as a strategic playbook for any organization looking to navigate the ever-changing technological landscape successfully. 


Wisdom for the Road: Insights from Stuff Limited 

Aligning Objectives and Execution 

Stuff’s insights were invaluable, emphasizing the need for a user-centric approach in technology adoption. Their advice serves as a cornerstone for any organization aiming for sustainable success in a digital transformation journey.  


The Journey of Continuous Learning 

 Stuff also highlighted the importance of ongoing training and development, reminding us that the path to technological adaptation is a continuous cycle of learning, feedback, and improvement. 


Choosing the Right Partners  

Stuff’s criteria for vendor selection offer a critical lesson: look for partners who are as committed to your success as you are. It’s not just about the technology; it’s about building a lasting relationship. 


The Takeaway: Naviga as Your Strategic Partner for the Future 

DMA 2023 was more than an event; it was continued proof of Naviga’s commitment to digital media innovation. As we continue to push the boundaries, we invite you to be part of this exciting narrative. 


Your Next Step: The Naviga Revolution Awaits 

Ready to be part of something transformative? Download our presentation to learn more. Your future in digital media is not just a possibility; with Naviga, it’s a guarantee.