ORDER MANAGEMENT

Managing ad sales doesn't have to be hard

Naviga Ad is an open system offering an order entry and billing system built on a proven CRM. It is designed to accommodate your digital first workflows while providing print functions necessary for publishers.

Get the visibility you need to drive your business

Overseeing multiple products across different systems and different teams for both print and digital is hard. Getting insight into how it’s performing is even harder. With Naviga Ad, you get control, visibility and tracking of reporting and production.

Remove friction in the sales cycle

Booking orders with multiple point systems isn’t fun. It can cause inefficiency through redundant order entry. Naviga Ad can replace multiple systems and provide the same user experience across the entire solution therefore, sales is more efficient and common mishaps are less likely to happen.

Dream up any advertising product—then support it on a single platform

You’re constantly reinventing yourself. And to do so, you need a platform that can support you. Naviga Ad has you covered for any type of media business across magazines, newspapers, events, digital and more.

Drive sales, not technical infrastructure

Your business is about driving revenue. So why should you have to worry about uptime, availability, and SLAs? Naviga takes care of all this so you can focus on what matters most: your customers.

Naviga Ad Features

Monetize

Ad sales management has never been so easy.

CRM for Ad Sales

Generate a CRM sales opportunity and convert it to a confirmed order with a “single click”. Eliminate the risk of double-entry. CRM also includes real-time inventory management for both print and digital, auto credit control and more. 

Order Management & Billing

Handle any sales: impression-based digital advertising, sponsorships, custom content, traditional display, e-newletters and classified advertising. Manage orders separately or as package buys. 

Production Workflow

Customer instructions, pick-ups, order details and sales rep notes – you’ve got it all. Set up and manage multiple production queues for print and digital products or break them up by production controller. Send mass-email reminders to clients, and keep everyone in the loop. 

Advertiser’s Portal

We offer a seamlessly integrated Ad Portal that allows your clients to access their accounts, view and pay invoices, track campaigns, place new orders, manage the creative process and upload material for ad services and much more. 

Newsletter Management

Control ad inventory, positions and rotations in Newsletters to maximize and expand revenue streams. In addition, we offer status-driven operational workflow to help control editorial assignments, content generation, and delivery scheduling. 

Ad Server Integration

Seamless integration with Google Ad Manager. Sales and operational efficiencies will be gained through real-time inventory controls, complex key-value targeting, ad serving optimization control and billing reconciliation. 

Credit & Collections

Give your credit controllers the upper hand by keeping all client notes, interactions and information in one place. Organize accounts by aging, track call-backs and reminders, email copies of past due invoices, send collections letters. 

Job Costing

Itemize, track and bill expenses that go into delivering a complex campaign for an advertiser. Job Costing allows you to track and bill various digital services offered. By having a way to monitor the costs and the revenue, you can see the true profitability of the campaigns you are running. 

Reporting & Analysis

Pipeline reports, year-on-year comparisons, sales performance reports, rankings, product analysis and sales rep reporting are all available. Naviga Ad’s dynamic analysis screens quickly provide accurate and up-to-the-moment information. You can also use the optional ad-hoc reporting system to write custom reports. 

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The more standardization and simplification we can bring to the entire company, the more efficient, profitable and client centric we will be.

Courtney Yuskis

SVP, Enterprise Solutions | Farm Journal

Manage

Do what you do best: ad sales. We’ll handle the rest.

Built-In Software Upgrades

Never have to worry about downtime associated to upgrades ever again. With Naviga Cloud you always stay current. 

Single Vendor

Reduce management overhead and accountability with a single vendor to manage your business. 

Monitoring

Obtain highest levels of coverage through Naviga Cloud’s global Network Operations Center providing real time network operations consoles with integrated alerts, 24×7.

Lower Total Cost of Ownership

Focus on strategic business initiatives instead of capital investments. 

Cyber Security

Naviga Cloud manages hundreds of customers through a dedicated cyber security team providing real time monitoring and proactive scanning. 

Private Virtual Cloud Stacks

Acquire global reach with scalable Amazon Web Services’s high performance and disaster recovery.

A Simplified Advertising Workflow

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Media business professionals rely on Naviga Ad

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