Bayard is a media company of international scope with a unique history that goes back nearly 140 years. After outsourcing many aspects of subscription and publication management, the company found themselves cut off from their own subscribers. To continue growing in today’s market, Bayard needed to find a solution that would allow them to take back control of their subscription database and drive sales.
In this case study, we share how Bayard partnered with Naviga to develop a 360-view of their customers and drive bulk digital subscriptions.
McPherson Media Group
McPherson Media Group serves an audience of more than 2.5 million people in the Australian states of Victoria and New South Wales. Locally owned and based in Shepparton, Victoria, McPherson distributes more than 505,000 publications per month, and its digital products draw more than 645,000 page views per month.
Read this case study to learn how Naviga helped McPherson Media Group consolidate and optimize IT systems from sales to content creation.
Agderposten, part of media corporation Polaris Media, is a daily newspaper that has been published in Arendal, Norway since 1874. Their editorial team was using two different CMS platforms – one for print and one to convert the print content to a digital format. They sought a solution that would automate these processes and free up their editorial team’s time to focus on creating quality content.
Read this case study to learn how Agderposten turned to Naviga to get a “Make Me a Newspaper” button and free up resources while reducing costs in the newsroom.
The Independent South Africa
The Independent South Africa has been a distributor of some of the most prominent newspapers in their country. However, they found themselves struggling to integrate print and digital across their wide portfolio of brands. Recognizing the need for a solution, they sought an all-in-one platform to transform their business with a digital-first workflow.
Read this case study to learn how Naviga’s Content Engagement Platform not only helped with their digital transformation, but also allowed them to maximize revenue from their digital subscribers.
Balancing Print and Digital
Decades after the internet disrupted traditional media and made free content the norm, the events of 2020 have pushed subscription revenue back into the forefront for many publishers. This means that publishers must continue to support their print subscription and ad revenue streams in addition to monetizing digital content. And while supporting this dynamic may seem overwhelming, it’s easy to do with the right platform and omni-channel content plan.
The Consolidation of Print and Digital on Commerce (ZINIO)
Independent Media wanted to publish newspaper apps using Zinio’s app technology. Since 8 of their papers were daily, we needed to transform the content into usable XML much quicker than ever before.
In order to find a solution, Zinio worked with NCS Content to establish a new and quicker way of outputting the content from the NCS Content system to Zinio. Join us in this webinar as Robert Underwood, Director of Digital Solutions, provides an inside look at this process.
How Farm Journal is advancing digital operations with Naviga Ad
Farm Journal is the leading provider of agricultural content in the United States. With its continued rapid growth, the standardization and simplification of its digital operations quickly became a necessity. Through Indigo Trigger, a company that specializes in consolidating technology for media companies, Farm Journal began an evaluation of a number of different Lead-to-Cash platforms and ultimately selected the solution that would transfer their entire eco-system: Naviga Ad.
6 Keys to Ad Sales Pipeline Visibility
If you deal with sales forecasting and accuracy, then you know it’s a challenge for any business. In fact, even before the pandemic, Garnter found that “only 45% of sales leaders and sellers have high confidence in their organization’s forecasting accuracy.” With shifting ad models and revenue streams, publishing has become harder to forecast than most industries.
The Audience Journey
2020 was a boom time for subscription media – in fact, some markets saw paid subscriptions increase by as much as 110% higher for some markets over 2019 numbers. On top of that, commercial publishers now consider subscriptions to be their most important revenue stream, ahead of all forms of advertising. With consumers more willing than ever to invest in print and digital subscriptions, it’s important for publishers to turn their eye to the reader journey in order to boost engagement and ultimately drive more revenue for the business.
Automating the print manufacturing workflow
Artificial Intelligence and Machine Learning solutions can bridge the gap, helping content flow automatically into the different formats for print, online, and mobile—using less time, money, and manpower. Our eBook will help you understand how automating print manufacturing can help your newsroom become Content-First.
Introducing Smart Layouts
Smart Layouts is a new set of products that automate the time-intensive print manufacturing workflow for publishers. Built using the industry’s only smart AI/ML technology for print automation, Smart Layouts empowers newsrooms to drive efficiencies, save on manufacturing costs and dedicate more resources to driving overall content creation.
Newsrooms KPIs that will transform your business
Kaj Johannson and Peter Lundberg joined us to share their experience on transforming organisations and processes within the media and marketing industry – as well as their unique people-centric approach that has evolved throughout the years. Check out how they turned around the leading Scandinavian Publishing house Aller Media.
How to fuel ad sales with your tech stack
In today’s digital world, the process of selling ads and managing the operations of those sales has grown more complex. Advertisers require the ability to place ads on both print and digital vehicles, and ads are being viewed across multiple types of connected devices.
Naviga Ad: CRM and order entry
A new year provides new challenges for your advertising team. Targeting the ad to the audience is key. You have multiple sales reps involved in complex campaigns and each need to get a part of the commission. And to make it even more challenging, multiple advertisers or brands may participate in a joint campaign, and they each need a separate invoice. Come see the new enhancements to Naviga Ad that address each of these needs.
Naviga Ad and AdCellerant
Naviga has partnered with AdCellerant, a Tech Enabled Services company focused on making quality digital marketing accessible to every business. In this webinar, hear from Donna Beasley, Vice President of Advertising Operations at Naviga, Kelly Smith, Sales Engineer at Naviga, and guest speaker Ben Bouslog, Vice President of Business Development for AdCellerant, as they provide an inside look at the integration between Naviga Ad and AdCellerant.
Meet the challenges of passive churn and grow recurring revenue with Naviga & Vindicia
Naviga has partnered with Vindicia, a subscription platform company, whose Vindicia Retain solution recovers up to 30% of previously failed payment transactions using proprietary data, AI and machine learning algorithms to combat passive churn.
3 Game Changing strategies to boost user engagement and reduce churn
Recent research suggests that there is a strong negative correlation between the number of sessions that app users complete and churn rate. In this webinar we share powerful marketing tactics to help engage and retain app users based on user in-app behavior.
Intentional innovation: why going digital makes dollars and sense
Read the white paper to learn more about the challenges you may face as you move into the digital content distribution arena, how to reach more consumers on more channels and considerations for streamlining the digital publishing process that result in easier, cost-effective distribution.