We’re excited to bring you the next installation of our “Meet the Team” interview series, where we share what our team members are doing to help media-rich industries across the globe. Today, we share our interview with Brett Johnson from our APAC team.
Name
Brett Johnson
What is your role at Naviga?
Director of Partnerships & Alliances, APAC
Where are you from originally?
Originally from Sydney, Australia. However, I spent 3 years living and working in Singapore between 2016-2019.
Where are you located now?
Sydney, Australia
What does a typical day for you at Naviga look like?
I am spending most of my time engaging with potential partners across Asia Pacific, running discovery workshops and understanding more about their focus areas and go-to-market. I am also working quite closely with our publishing and media industry engagements in Singapore, Kuala Lumpur, and Manila to ensure we provide the best pre-sales support possible to them.
What is most important to you outside of work?
My 18-month-old girl and 7-year-old boy keep me on my toes!!! However aside from family, I have played golf since I was a young boy and aim to have a game every Saturday if I can!
What have you learnt about the media/publishing industry here in Asia Pacific?
Across all our engagements to date, there seems to be one very common pain point in the industry: how do we drive greater engagement with our external relationships (whether they be viewership or advertisers) in a cost-efficient way, with a qualified return on investment.
What is the most surprising thing you have learnt about the industry in Asia?
I did not realize previously how many mid-sized media and publishing outlets existed in Southeast Asia – there are so many! All competing for the airtime of their viewers. The market landscape is VERY competitive.
What can we expect to see in the media industry in the next 12-24 months?
I feel that many organizations will look to outsource their in-house-built solutions and toolsets. This is because there is a more stable cloud infrastructure offering now available in the region, and there is clear technology and cost-benefits to an organization looking to drive their digital transformation forward.
Is there anything else you would like to share?
I love to meet in person, way more than on a Teams or Zoom call! So, I am always open to travelling and building new relationships with customers and partners alike.
Thank you for sharing, Brett!