Unify ad sales, creative & production
Advertising teams face increasing complexity—managing campaigns delivering to multiple media types and outlets including print, digital, social media and tv/radio. Naviga Advertising unifies sales, creative, and production workflows, automating repetitive tasks like ad template creation and print layout. This means faster turnaround times, better collaboration, and more time for revenue-generating work—without losing creative control.
AI-powered ad building
Automatically generate creative variations for print and digital leveraging the power of AI to interpret the advertisers brand identity and objectives to build advanced ad creatives based upon simple instructions.
Cross-channel campaign execution
Deliver consistent campaigns across a broad range of media types including newsletters, social media, web, print and tv/radio—supported by real-time inventory and billing.
Unified sales & production workflow
Manage proposals, contracts, creative, and layout in one dashboard, ensuring seamless team handoffs.
Layout & production automation
Automate print page composition and streamline creative workflows for faster, error-free production.
Self-service advertiser portals
Enable advertisers to place orders, upload creative, track performance, and pay invoices online.
Campaign renewals & incentives
Automate renewal reminders and identify upsell opportunities to increase advertiser lifetime value.
Real-time analytics
Track performance, forecast revenue, sales activity and optimize placements with ai-driven insights.
Maintain print and digital parity without additional overhead
Simplify operations, boost revenue, and deliver exceptional advertiser experiences — all in one solution. Benefits include:
Ad automation & production tool
Transform how ads are created and produced with AI-driven automation that reduces manual effort and accelerates time-to-market. From metadata-driven ad generation to fully automated print layouts, the production tool empowers teams to manage high volumes of campaigns without sacrificing quality.
The responsive Advertising team works closely with us to realise our ambitions, ensuring that we are constantly evolving to meet the changing expectations of our customers.
Overall, Naviga has been instrumental in helping Newsquest provide solutions that enhance our business, whether that be with our customers, with other third-party partners, or with internal stakeholders throughout our organisation.
The team at Indigo Trigger started working with Naviga and the Naviga Advertising platform in 2019 at the request of a customer. Since then we’ve helped over 20 media companies — including Hearst, Tribune, the Dallas Morning news and the Minnesota Star Tribune — implement Naviga Advertising to streamline Lead-to-Cash operations, save time, and drive new revenue opportunity. The Naviga team has always bent over backwards to support both our customers and our team as integrators. Any publisher looking to improve their Lead-to-Cash tech stack, rev ops and workflows should put Naviga Advertising on their list.
I’ve worked with Naviga software for over 23 years, starting with Adbase and now, for the past two+ years, using Naviga Advertising exclusively. It’s a true leap forward—offering seamless upgrades, powerful configuration options, and the flexibility to meet any need. I also value how responsive and knowledgeable the Naviga team is whenever support is needed.
The advertising workflow
End-to-end advertising cycle — from lead generation and campaign email automation to collection.
1. Opportunity (crm) – manage leads and track prospects in an integrated advertising CRM.
2. Proposal (quotes) – generate proposals tied to inventory and workflow rules for speed and accuracy.
3. Contract (order management) – connect proposals to production and billing in a digital-first system.
4. Production (creative automation) – create ads and layouts automatically with metadata-driven tools.
5. Delivery and tracking – execute campaigns across print, digital, and newsletters with real-time monitoring.
6. Billing and collections – automate invoicing and integrate collections for a full revenue picture.
ON-DEMAND WEBINAR
What's New in Naviga Ad 2025.4
On this on-demand webinar, Kelly Smith, Senior Sales Engineer, showcases the latest features in Naviga Ad 2025.4, including new ticket types, an updated InDesign extension, and flexible invoice grouping for more precise billing.
WHITE PAPER
6 Keys to Ad Sales Pipeline Visibility
Sales forecasting is a challenge for publishers with shifting ad models and revenue streams. This white paper explores how to track pipelines, formalize forecast reviews, and improve accuracy for greater transparency and accountability.
CASE STUDY
How Farm Journal is advancing digital operations with Naviga Ad
Farm Journal, the leading U.S. agricultural media company, needed to simplify digital operations amid rapid growth. With Indigo Trigger’s guidance, they chose Naviga Ad as the Lead-to-Cash platform to unify their entire ecosystem.
Advanced features at a glance
Ready to modernize your advertising operations?
Trusted by thousands of media organizations worldwide, this solution combines deep industry expertise with enterprise-grade security and ongoing innovation to meet evolving market needs.
Boost satisfaction. Grow revenue. Cut costs. All with intelligent automation.
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about Naviga Advertising or any of our products and services.
