2022-11-30 Naviga

Meet the Naviga Team: Rickie Cen

Learn about Rickie Cen from our APAC team in our “Meet the Team” interview series.

We’re excited to bring you the next installation of our “Meet the Team” interview series, where we share what our team members are doing to help media-rich industries across the globe. Today, we share our interview with Rickie Cen from the Naviga APAC team. 


Rickie Cen

Job role:

Sales Director, APAC


Where are you from originally?

I am originally from China.


Where are you located now?

I am located in Singapore.


What is most important to you outside of work?

Swimming every day!


What does a typical day for you at Naviga look like?

I usually start the day with a nice cup of kopi c kosong (Singapore black coffee with evaporated milk), and browse through the latest happenings from Naviga globally – birthdays, new programs, new products or features going live, and training materials becoming available. The key to start the day right is to remove spam emails and have a decluttered inbox.

The day gets busy with emails and calls with clients, and coordination with different teams globally. With the focus in APAC, we are blessed with strong leadership support for initiatives in the region, which enables us to provide the right resources and support to address clients’ needs and challenges effectively.

I will generally do a quick health check on my tasks before the end of day, to make sure the urgent and important tasks are progressing, and the not urgent but important tasks are not being neglected.


What have you learnt about the media/publishing industry here in Asia Pacific?

Digital transformation and Industry 4.0 are hitting the industry hard. Consumer’s behaviors are shifting towards content delivered on-demand, regardless of the medium, prescriptively. Media and publishing businesses must meet the consumers where they are, with new contentstrategies and business models.

On the other hand, the transformation offers great opportunities. There are more tools available than ever to address the shifting consumer needs, even before consumers know it, and enable a business model that is effective to deliver that mission statement.

Naviga, among other pioneers in this industry, is best suited to help you exploit the transformational “tides”.


What is the most surprising thing you have learnt about the industry in Asia?

Print media industry is still strong in certain market segments and will be in the foreseeable future.


What can we expect to see in the media industry in the next 12-24 months?

Gig economy takes a significant share of the workforce and content creation becomes further decentralized.

All media industry businesses will, to varying degrees, take on a “digital core”.


Is there anything else you’d like to share?

We actually made a TV show for our training!


Thank you for sharing, Rickie!